Department: Marketing
Posted: March 28, 2023
Deadline: April 30, 2023

Our Company

Established in 1960, Perimeter Aviation LP is a diversified company that is a subsidiary of the Exchange Income Corporation which has recently grown through the merger with Bearskin Airlines. With more than 750 employees, we operate a fleet of 40+ aircraft including the Metro 2, 3, 23, Merlin and Dash 8 aircraft. We are based in Winnipeg and Thompson, Manitoba as well as Sioux Lookout and Thunder Bay, Ontario. We provide scheduled passenger and freight services to Northern Manitoba and Northern Ontario, 24/7 North American charter services, Medical evacuation services and a full-service maintenance facility including design engineering, NDT, and Garrett turbine engine services.

We are a Canadian company, proudly building a diverse workforce that is driven by a shared sense of community, customer service and a dedication to safety. We’re fostering a culture where our employees will feel proud of the work they do and the company they work for. We seek employees with a positive attitude in providing excellent service to the communities in our network.

Position Summary

Reporting to the Director of Marketing and Communications, the Digital Content Marketing Specialist is responsible for conceptualizing, creating, and coordinating engaging quality content for all social media platforms and email marketing while supporting events and communication needs for a variety of audiences across the Perimeter Aviation and Bearskin Airlines’ brands.

This is a full time hybrid remote position located in Winnipeg, MB (YWG).

Personal Characteristics

• Motivated with the ability to work independently and as part of a team
• Flexible, responsive, professional, respectful, and positive with a commitment to continuous improvement
• Exceptional written and verbal communication skills (English)
• Proven time management skills with strong attention to detail and follow through on promises and commitments
• Creatively analytical with a passion for personal growth and a learner’s mindset
• Leadership, pro-active problem-solving, and honesty
• High level of respect, understanding, and regard for First Nations communities

Responsibilities and Accountabilities

• Develop and manage annual digital content strategy and quarterly goals in partnership with marketing team for social platforms and email marketing for two brands
• Monitor all channels and groups for sentiment and comments, responding in a factual and controlled manner to mitigate negative consequences through the brand’s voice
• Collaborate with cross-functional teams to create engaging content that nurtures, guides growth, shows our differentiation, and supports business goals while being brand-focused
• Produce professional and well-crafted content for social media, email marketing, customer communication, and web pages
• Optimize content for search engines and monitor and analyze keyword performance
• Actively contribute to internal communications site and in-flight magazine
• Identify and develop relationships with influencers and user groups to support content creation and community engagement
• Identify, evaluate, and seek out social media trends, tools, and new avenues of connecting with audiences
• Use analytics tools to track, measure, and analyze the effectiveness of content marketing efforts and channel performance against ROI and KPIs, using insights to refine and improve strategies
• Ongoing competition, industry, and market analysis’
• Lead the creation and implementation of social media Responding Guidelines and policies
• Actively participate and assist in the Company’s engagement and sponsorship events
• Actively participate in the Company’s Safety Management System
• Perform additional duties as assigned

Education and Experience

• Diploma or post-secondary degree in marketing, communications, a related field, or equivalent experience
• 3+ years of experience in content marketing, with a proven track record of crating and executing successful campaigns
• Understanding of digital marketing principles and current practices/trends
• Expert in social media platforms, particularly Facebook, Instagram, YouTube, and LinkedIn with working knowledge in TikTok
• Experience with social scheduling tools, content management systems, Email Marketing automation, SEO, Meta Business and Ads Manager, and Google reviews
• Knowledgeable about current and emerging technology, platforms, and reporting tools
• Experience in graphic design, videography, or photography an asset
• Certifications in content marketing, social media, and Google Analytics an asset
• Indigenous and Cultural Awareness Training an asset
• Must be able to obtain and maintain any applicable transportation security clearances and additional authorizations

Working Conditions

• Physically able to perform all listed job duties
• Travel by aircraft and other means as required by role
• Office work, including long periods of sitting
• Attend and participate in offsite company events

Why Perimeter?

• Compensation is commensurate with experience
• Flight Benefits
• Health and Dental Benefits, including STD and life insurance
• RRSP with employer matching contributions
• Employee Share Purchase Program

How to Apply

Perimeter Aviation’s hiring policy is to recruit and select the best applicant for employment solely on the basis of their qualifications for the position. Perimeter Aviation LP does not discriminate against applicants based on race, national or ethnic origin, colour, religion, age, sex, sexual orientation, marital status, family status, disability or a conviction for which a pardon has been granted.

To apply for this position, please submit your cover letter, resume, and a portfolio or 3-5 work samples with links to online work (if applicable) to [email protected]. Portfolio accepted as a pdf or website link.

Qualified applicants will be invited to a 10-minute career discovery call. If both parties agree there is an opportunity to continue the conversation, the interview process will commence.

We thank all candidates for their interest in the position; however only those selected for a discovery call will be contacted. We are unable to respond to individual inquiries about application status.